2016 JBF Food Conference Agenda


Now Trending:
The Making of a Food Movement

October 17 & 18, 2016
Convene Conference Center
730 3rd Avenue
Business Casual Attire
 

Day 1: Monday, October 17

MORNING
Setting the Table: Understanding Trends and Movements

9:15 AM: OPENING
Making it Work: Stitching Together a Food Movement, One Trend at a Time
Tim Gunn, Educator, Author, Fashion Therapist, Project Runway Mentor
Mitchell Davis, Executive Vice President, The James Beard Foundation

10:10 AM: KEYNOTE
Fashion, an Industry Run on Trends
Tim Gunn, Educator, Author, Fashion Therapist, Project Runway Mentor

10:30 AM: UNDERSTANDING
Trends and Behavior: The Anthropology of Buying
Paco Underhill, CEO and Founder, Envirosell; Author of Why We Buy, Call of the Mall, and What Women Want
 
10:50 AM: REMARKS
Susan Ungaro, President, The James Beard Foundation

11:00 AM: BREAK

11:30 AM: WELCOME BACK
Karen Karp, President, Karen Karp & Partners
Hugh Acheson, JBF Award–Winning Chef

11:35 AM: NARRATIVE INTERLUDE
Voices from the Frontline of the Food Movement
Anna Lappé, Author; Founder, Real Food Media; 2016 JBF Leadership Award Honoree

11:45 AM: REFLECTION
Why Celebrity Chefs?
James Truman, Restaurateur/Co-Owner, Nix; Former Editorial Director, Condé Nast

12:00 PM: DEBATES: A PROVOCATION
Jamer Hunt, Transdisciplinary Design, The New School

12:10 PM: DEBATE
Motion: Kale and quinoa, molecular and New Nordic, in food, novelty is what matters, not tradition.
Madhur Jaffrey, Actress, JBF Award–Winning Cookbook Author, Journalist
Bill Buford, Journalist, Author of Heat
David Sax, Journalist, Author of The Tastemakers (Moderator)

12:50 PM: IMPACT ON THE MENU
Kris Moon, Vice President, The James Beard Foundation
Tyson Fick, Communications Director, Alaska Seafood Marketing Institute

1:00 PM: LUNCH


AFTERNOON
Motivation to Move 
2:00 PM: WELCOME BACK
Mitchell Davis, Executive Vice President, The James Beard Foundation
 
2:10 PM: PROVOCATION
Moments to Movements
Ashindi Maxton, Philanthropic Strategist
 
2:35 PM: INSPIRATION
What We Can Learn From Social Movements
Evan Wolfson, Former Founder/President, Freedom to Marry
Greg Asbed, Co-Founder, Coalition of Immokalee Workers; 2016 JBF Leadership Award Honoree
Lucas Benitez, Co-Founder, Coalition of Immokalee Workers; 2016 JBF Leadership Award Honoree
Shen Tong, Managing Partner, FoodFutureCo 
Ashindi Maxton, Philanthropic Strategist (Moderator)
 
3:15 PM: REFLECTION

Where Trends Meet Transformation
Simran Sethi, Journalist, Author of Bread, Wine, Chocolate

3:30 PM: BREAK
 
3:55 PM: INSPIRATION
Aspiration to Application
Irene Chang Britt, CEO, ICB Enterprises LLC
Kim Wagner, Partner, McKinsey
Karen Karp, President, Karen Karp & Partners (Moderator)
 
4:15 PM: CONVERSATION
Good Food = Good Policy: Policy as a Venue for Change
JoAnne Berkenkamp, Senior Advocate, Food and Agriculture Program, Natural Resources Defense Council
Congressman Jim McGovern, U.S. Representative for the 2nd Congressional District of Massachusetts; 2016 JBF Leadership Award Honoree
Katherine Miller, Senior Director of Food Policy Advocacy, The James Beard Foundation (Moderator)
 
4:40 PM: PROVOCATION
Fear and Loathing in the Food Movement
Raj Patel, Lyndon B. Johnson School of Public Affairs, University of Texas at Austin; 2016 JBF Leadership Award Honoree
 
4:55 PM : HOUSEKEEPING AND ADJOURNMENT


Day 2: Tuesday, October 18

MORNING
Cohering a Food Movement: Case Studies
9:15 AM: WELCOME
Karen Karp, President, Karen Karp & Partners
 
9:20 AM: UNDERSTANDING
Diagnostics of a Movement: The Irrefutable Essentials
Mitch Baranowski, Creative Director, Brand Marketer, Entrepreneur
 
9:35 AM: INSPIRATION
It Takes Purpose: Perspectives from Experts in the Field
John Boyd Jr., Founder and President, National Black Farmers Association; 2016 JBF Leadership Award Honoree
Julie Decker, Executive Director, Alaska Fisheries Development Foundation (AFDF)
Alexia Howard, Research Analyst – Food, AB Bernstein
Phil Jones, Director, City Food Community Concepts
Devon Klatell, Associate Director, The Rockefeller Foundation
Matt McClure, Executive Chef, The Hive 
Susan Westmoreland, Food Director, Good Housekeeping
 
10:10 AM: WORKSHOP
We Are All Movement Makers
• Sustainable Seafood
• Sustainable Meat
• Food Waste
• Childhood Nutrition
 
10:30 AM: HARVEST
 
10:50 AM: BREAK
 
11:20 AM: DEBATE
Motion: Unraveling the industrial food system must be a key goal of a lasting food movement.
Sam Kass, Founder, Trove
Richard McCarthy, Executive Director, Slow Food USA
Tamar Haspel, Journalist, Washington Post (Moderator)
 
12:15 PM CLOSING KEYNOTE

Administrator Gina McCarthy, U.S. Environmental Protection Agency

12:35 PM: REFLECTION
Tim Gunn, Educator, Author, Fashion Therapist, Project Runway Mentor
 
12:45 PM: LUNCH
 
1:45 PM: ADJOURN