JBF on the Air: Jeffrey Zurofsky

On last week’s episode of Taste Matters, host Mitchell Davis spoke with Jeffrey Zurofsky, partner at ‘wichcraft and co-founder of the Riverpark Farm at the Alexandria Center, one of the largest urban farms in the five boroughs. The pair discussed ‘wichcraft’s ingredient-driven sandwich philosophy, the cost of food in New York City, and how consumers and restaurant owners can drive the cost of high-quality food down by sourcing locally, being mindful of our daily consumption, and taking a strong stance on government policies. Listen below to learn more.

Taste Matters is a radio program dedicated to taste: as a sense, cultural construct, and culinary phenomenon. However much we talk about where our food comes from, how it’s produced, who prepares it, or what sorts of socio-cultural-political implications our food choices and eating behaviors have, taste is fundamental.

You can catch Taste Matters with Mitchell Davis live every Wednesday at 11:00 A.M. on Heritage Radio Network, or listen to the show afterwards right here on our blog. To check out past episodes, click here. Stay tuned for more!